That gap is where growth gets expensive. I find where you’re out of sync and reset how decisions get made.
Book a call →AI gave everyone the same tools and the same polished output. The moat is what it can’t do: customer understanding, trust, creativity, and judgment.
I help organizations replace assumption-driven growth with customer-informed decision-making by embedding community and customer intelligence into how the business operates.
You’re stuck on who your customer is or how to reach them, and you want to get unstuck in one session.
A focused 60 minutes on your business.
You bring where you’re stuck. We pull apart the assumptions, use the customer conversations you already have, and reframe who you’re for and how to reach them.
You walk out with sharpened positioning, the questions to ask your customers next, and 3 to 5 specific moves on how to advance your business.
$150/hr, $75 for 30 min
Book a Customer Intel Hour →You want community to drive revenue, and you want the system that makes it do that.
A 5-hour workshop that turns community into your customer intelligence and growth engine.
We build your plan together in the room: your first event designed around the Community Flywheel, a capture system across registration, the event, and the follow-up, and a six-month roadmap with three event templates you can pull from.
You leave with your Community Playbook in hand, ready to run. In person in NYC or northern NJ. Limited spots, by application.
$3,000 for a solo founder or co-founder pair. $7,500 for a founding or leadership team of 2 to 6.
Get the Playbook → See the full Playbook →For when you need sustained, recurring support.
Project-based engagements for founders and brand teams.
For teams that need customer intelligence, product, and/or community go-to-market and growth support on a 3+ month retainer.
Start a conversation →“Ashley is a gem to work with! She goes above and beyond to meet your needs. Being a listener sets her apart. Many want to talk, but she listened and that’s when we were able to find some magic.”
“Ashley spearheaded the effort to deliver Chase’s Wealth Plan, recognized as the ‘Best Personal Finance Product’ and ‘Best Digital Initiative.’ She is an exceptional product leader, mentor, and an invaluable asset to any team.”
Hi, I’m Ashley. I spent a decade at JPMorgan and Prudential across corporate finance and tech product, then went independent and founded Startup Baddie. I’ve watched too many teams guess at who their customer is, and that guess quietly shapes everything: the product, the message, the way they try to grow. Closing that gap is where I come in.
Seton Hall undergrad, NYU Stern MBA. Off the clock, you’ll catch me talking reality TV and astrology, hunting down new restaurants and coffee shops, and defending New Jersey to anyone who needs to hear it.
Once a month I write Startup Baddie: a building-in-public look at the decisions, lessons, and shifts behind everything I’m running. I share the story so you can learn from it or see your own in it.
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